Resources Library by ANA

New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups

The Scangroup, the Swedish Meat Marketing Association, dominates the Swedish meat market. Strategic discussions based on Monitor research identified socio- cultural segments for a new convenience food concept. The marketing strategy based on these...

Catalogue: ESOMAR Congress 1989

Authors: Ingrid Berg, Bo Gunnefur, Christina Grenabo

Company: KANTAR TNS Malaysia

September 1, 1989

High-touch research applied to fine fragrance development: The Poison case history

Our research, carried out in the US in 1984 one year before its launch in France, was to determine whether the POISON project was an ugly duckling made of conflicting elements or a winner with a future on the American market, in which case we were to...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Olwen H. Wolfe

June 15, 1989

A new tool for concept testing in services

Concept testing in the field of services is not yet fully developed. That is why SOFRES and the BUY © TEST network all over the world propose a new tool: the CHOICE © Test. CHOICE © is basically a quantitative method but brings also many...

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Dominique Saint-Paul, Michéle Monin-Poucin

Company: KANTAR TNS Malaysia

June 15, 1987

Diamonds for men (DFM)

For many years diamonds were strictly and exclusively linked to female stereotypes. De Beers' constant research into new markets had seen in males a new area in which to develop their products. This paper shows how through continuous research...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Vanna Bonvini, Lia Colacicco

June 15, 1986

Predicting sales volume and market shares

The paper argues the case for extending the value of much market research data concerned with concept testing, concept/product use testing and usage and attitude tracking studies by employing modelling systems to predict sales volume or market...

Catalogue: Seminar 1983: New Product Development

Authors: Peter Sampson, Patrick G. M. Standen

Company: Burke, Inc.

November 2, 1983

Why do some products fail and others succeed?

The opening discussion attempted to identify specific factors which can discriminate between success and failure of new products in the market place. Rather than spend time trying to find suitable definitions of the terms, success and failure, it was...

Catalogue: Seminar 1979: New Product Development

Author: Philip Hill

October 1, 1979

Qualitative research into milk drinks

Batchelors are in the process of developing arange of instant products in the Milk Drinksarea. Given this situation, qualitative research the exercise was required in order to:1. Explore the market viability ofthe concept of an instant milkdrink;2....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1979

Qualitative research into relaxation cassette

Encyclopaedia Britannica International Ltd., hasrecorded a new tape as a possible addition to itsrange of audio cassette courses. It provides purchasers with a program to help them relax andunwind, to overcome the stresses of a busy life.It currently...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1979

Concept testing for Golden Rail

Previous research into consumer responses to 1978Golden Rail brochure has found negative reactions to the use of McGill type postcards.British Rail and the Agency wish to re-examine consumerresponses to a postcard brochure format as a means of...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

July 1, 1979